Eichborn: Flyvertising

The core of the Eichborn publishing house's branding is its fly logo. This campaign - which centered around the Frankfurt Book Fair - generated the greatest possible level of brand awareness for Eichborn with a minimum of effort.

Eichborn: Flyvertising

Jung Von Matt/AG

SUMMARY

The idea: we bring the brand to life and give it wings.

The core of the Eichborn publishing house’s brand is the fly. It is not only the striking logo of the company but also a symbolic icon: “It is an offensive and intentional irritation of good taste” (Vito von Eichborn).

The mission – to use a creative campaign to generate the greatest possible level of awareness for Eichborn with a minimum of effort, and to create interest in the company and its products – has been accomplished.

The strategy: we use the most...

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