AB InBev Andes Beer: Teletransporter

This campaign - for Andes, the leading beer of the Argentinian province of Mendoza - employed an innovative proposal aimed at its target audience of young men.

AB InBev Andes Beer: Teletransporter

Del Campo Nazca Saatchi & Saatchi

SUMMARY

Andes Teletransporter is the successful case for Andes, the leading beer of the Argentinean province of Mendoza.

The challenge: Andes needed to continue holding its position of preference in the Mendoza market with an innovative proposal aimed at its objective target, young men. The key then was seducing the consumer in its place of preference, the point of sales or, in other words, the bars.

The situation and the problem: Men love to go to the bar for a beer with their friends. Their girlfriends hate them going...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands