AB InBev Andes Beer: Teletransporter
Del Campo Nazca Saatchi & Saatchi
SUMMARY
Andes Teletransporter is the successful case for Andes, the leading beer of the Argentinean province of Mendoza.
The challenge: Andes needed to continue holding its position of preference in the Mendoza market with an innovative proposal aimed at its objective target, young men. The key then was seducing the consumer in its place of preference, the point of sales or, in other words, the bars.
The situation and the problem: Men love to go to the bar for a beer with their friends. Their girlfriends hate them going...