Phoenix Gusto Snacks: Little voice, big sound

This campaign for GUSTO, a Romanian pufuleti (snack), created an emotional connection between the brand and its consumers.

Phoenix Gusto Snacks: Little voice, big sound

The Practice

SUMMARY

Can you believe a tiny fluffy snack, the most common and bland product, popping up and saying it will save Romanians from their unhappiness? Can you imagine people warming to this idea? This is the story of the little brave fluff GUSTO, who went where no-one has gone before: to get a laugh out of an entire nation!

In Romania, pufuleti are the most common snacks that everybody eats, yet nobody knew the products by their brand names. Somehow, in this fuzzy market our client - GUSTO, although not known by its name, was...

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