Turner Broadcasting: CNN International - Go beyond borders

CNN International, the news channel owned by Turner Broadcasting, wanted to run a campaign in Germany promoting its new slogan, "go beyond borders".

Turner Broadcasting: CNN International - Go beyond borders

Heimat Berlin

SUMMARY

The CNN brand is about taking a closer look at world events from multiple perspectives.

CNN provides insight, not just audiovisual coverage.

The new slogan says it all in three words: “Go beyond borders”.

In order to make the new slogan known in Germany CNN chose an event of high international attention and historical significance to deliver proof for the new claim: The twentieth anniversary of the fall of the Berlin Wall.

Twenty years ago, CNN reported live from Berlin on the historic fall of the Wall, that changed...

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