Coca-Cola: The Happiness Machine

In January 2011 The Coca-Cola Company launched a campaign in the US, aimed at young people, called The Happiness Machine.

Coca-Cola: The Happiness Machine

Definition 6

SUMMARY

The challenge was simple: shift the thinking of the company to meet the changing behaviors of teens, and demonstrate a reason to believe in interactive channels through a powerful piece of content. Couple that objective with the absence of media funds, no alignment across the globe, and a small production budget, and we knew we were up for a challenge. What we did have was a powerful idea, a small budget of $60,000, a 10 week time line, and a dedicated agency and client team passionate about the potential of the idea and...

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