Shelter: House Of Cards

In 2008 as the financial markets collapsed, the UK was facing a major housing crisis with 75,000 families at risk of losing their homes.

Shelter: House Of Cards

Leo Burnett London

SUMMARY

The House of Cards campaign for Shelter shows that creativity can be at its most effective when it is the catalyst for a creative cascade. In this case, it was a cascade of involvement that centred in a metaphor for the fragility of the housing market, and pulled in the creative community and the wider public. It served to reframe the idea of homelessness and then raised funds for the charity - helping thousands of families to avoid the devastation of homelessness and saving costs to society that would have run to...

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