Sveriges Television: Dear Steve Jobs

In the Autumn of 2009, Sveriges Television - the Swedish Public Service Broadcaster - launched a new, free service that allowed people to access the national TV catch-up service online using their smart phones.

Sveriges Television: Dear Steve Jobs

Forsman & Bodenfors

SUMMARY

How do you launch an app that doesn’t exist, and turn it into a user favorite?

SVT is the public service broadcaster in Sweden, like the BBC in the UK, and SVT Play can be compared to the BBC iPlayer – in other words, an on-demand service application that lets you catch up with the latest television programs free of charge. SVT Play is a service that Swedes both use and love, especially the younger audience that consumes TV via digital platforms. During the fall of 2009, SVT play was developed...

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