Campofrio Finissimas: T-Mo-T

A brief case study discussing a 2010 campaign for The Campofrio Food Group in Spain. Campofrio’s objectives were to increase its sales quotas and to raise awareness of its brand.

Campofrio Finissimas: T-Mo-T

McCann Erickson Madrid

SUMMARY

A family buys a robot called T-MOT. They all welcome the robot enthusiastically, except the father, who feels that this acquisition was thoroughly unnecessary.

The robot puts all its charms and virtues into play in order to become another member of the family, to the extent that the father feels more and more excluded in his roles. But one day, he decides to avenge himself, using a few slices of Campofrio ham. T-MOT’s devastation at not being able to enjoy the ham short-circuits all its systems.

THERE IS ANOTHER LIFE WITHOUT FINISSIMAS, BUT IT’S NO LIFE....

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