Topsy Foundation: Selinah

In 2010 The Topsy Foundation set out on a mission to topple the popular myth that HIV and AIDS are death sentences and cannot be treated.

Topsy Foundation: Selinah

Ogilvy Johannesburg

SUMMARY

HIV/AIDS is a death sentence. It cannot be cured, and those infected have no hope of recovery, no potential to live a full life.

That is the perception held by the vast majority of South Africans, and the stigma that the Topsy Foundation was determined to topple.

Because the reality is that HIV and AIDS doesn’t have to be a death sentence. With the right treatment and Antiretroviral drugs, people infected with HIV and suffering from AIDS can lead a full and productive life. In fact, so strong and effective are these drugs...

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