IKEA Kitchens: Quality tested by everyday life
Hjaltelin, Stahl & Co
SUMMARY
IKEA is known as a furniture store, but they have never been regarded as a sound supplier of kitchens. In just a year, this has been radically changed so that IKEA today competes with the big kitchen companies.
To reach this position, we developed a completely new universe and formulated a communication strategy that changed consumers’ quality perception - both in relation to IKEA, but also of the relationship between price and quality.
During the process, we have constantly worked to optimize the communication through sales modelling and...