LG Electronics Thailand: LG Lollipop - Love Code

In March 2010 LG Mobile Phones sought to increase sales of its Lollipop phone in Thailand. LG was promoting a Clam Shell phone in a market increasingly dominated by bar and smart phones.

LG Electronics Thailand: LG Lollipop - Love Code

McCann Worldgroup (Thailand) Ltd.

SUMMARY

Love, friendship and raging hormones are the obsessions that unite all teens. It was these obsessions that were used to launch the LG Lollipop mobile phone in Thailand.

The LG Lollipop is a clam shell phone in a market increasingly dominated by bar and smart phones. It’s unique point of difference is that it has a programmable LED Icon on the cover. The creative idea was to use this feature to create a new language for teens with which they could communicate with each other using pictures and...

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