NHN Corp.: Naver - Hangeul, beauty in every letter

NHN Naver’s ‘Hangeul, beauty in every letter campaign’ in South Korea focussed on distributing Hangeul (Korean alphabet) digital fonts and promoting its values.

NHN Corp.: Naver - Hangeul, beauty in every letter

NHN Corp.

SUMMARY

This campaign is about brand marketing through distributing Hangeul (Korean alphabet) digital fonts and promoting its values.

Hangeul is the native alphabet used able to write Korean. However, many think it is out of style, and some even think using the English alphabet makes them look cool. It comes from the lack of free digital fonts of decent quality, and widespread apathy towards Hangeul. NAVER was fully committed to improving the current situation while acquiring a brand image which cared about the public good and gained credibility by...

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