Franz China Collection: See The Love

Franz China’s “See the love” Taiwanese campaign was run with the aim of making its brand of delicate china more approachable for people who would usually dismiss it as a luxury décor rather than a symbol of heartfelt love and emotion.

Franz China Collection: See The Love

Ogilvy & Mather Taiwan

Client: Franz China CollectionProduct: Franz China Collection

SUMMARY

The challenge

Franz, a brand of delicate china, is often found in the homes of the wealthy and given as gifts. How can Franz become more approachable for more people and turn into a symbol of heartfelt emotion and everlasting love, rather than luxury décor?

The solution

We created “See The Love”, a brand campaign and experimental exhibition, under the simple concept of “make invisible love visible”.

For pairs of people (family, married couples, lovers, friends), we recorded their...

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