Canon Australia EOS Camera - Photochains

Canon EOS Photochains was an Australian campaign to inspire people to connect their creativity via a social media platform.

Canon Australia EOS Camera - Photochains

Leo Burnett

SUMMARY

EOS Photochains was a new way for people to be inspired, that would literally spread from one photographer to the next as a new creative experience that was inextricably linked with the brand; Photochains became an inspiring social media platform, connecting people through their creativity.

The campaign asks a person takes a photo, upload and select a detail in it. The details in each photo then act as the inspiration for a new photographer to shoot. As this process is repeated, it creates a chain of connected photos and photographers.

An...

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