Canon Australia EOS Camera - Photo 5

Canon Photo5 was an Australian campaign which challenged enthusiastic photographers to respond to five different inspirational objects and submit their work to be part of a gallery experience.

Canon Australia EOS Camera - Photo 5

Leo Burnett

SUMMARY

Photo5 is an inspirational photographic, creative challenge that asks enthusiast photographers to create and be part of their own photographic gallery.

The campaign challenged enthusiast photographers to respond to five different inspirational objects and submit their work to be part of a gallery experience. The gallery content created was then used to drive mass reach and engagement, immersing the broader enthusiast audience in an inspiring creative Canon EOS experience.

Photo5, reinvented from a ‘discrete competition’ to a ‘broad reach inspirational experience’ captured the minds and hearts of the enthusiast photographic...

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