Virgin Blue Group: How to get people to fly to L.A. using 140 characters. Or less.

V Australia launched the 4320LA campaign in 2009, shortly after the launch of the new airline. Air-travel had been on the decline during the recession, so 2009 proved a difficult year to launch a new air travel company.

Virgin Blue Group: How to get people to fly to L.A. using 140 characters. Or less.

Droga5 Sydney

SUMMARY

In 2009, 26 international airlines went bankrupt1. Australia was the worst hit nation with three carriers folding by May. Job losses in the industry were more prevalent in 2009 than at any other time in recent history2. The global financial crisis hit, fuel costs rose quickly, and the World Health Organisation officially listed H1N1 swine flu as a quickly spreading Global Pandemic.

There couldn’t have been a worse time to unveil a new international airline; V Australia....

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