Yellow Page Group (NZ): Job Done

Yellow® New Zealand launched the ‘Job Done’ campaign to help New Zealanders reconsider Yellow® as a relevant, contemporary brand.

Yellow Page Group (NZ): Job Done

Colenso BBDO

SUMMARY

The Yellow Pages? Isn’t that what you used to find stuff before Google?

In 2008, our Yellow® client had a major image problem. Consumers and advertisers were questioning the need for the big yellow book in the post-Google age.

We needed to do something major to make New Zealanders reconsider Yellow® as a relevant, contemporary brand that was as much about online and mobile as it was about the age-old book.

And so, to prove that Yellow®’s still the best way to get any job done, we challenged two ordinary New...

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