IKEA PS Range: Mobile interior design planner

IKEA’s PS Mobile Interior Design Planner was an application created to assist customers when considering buying part of the PS furniture range.

IKEA PS Range: Mobile interior design planner

Ogilvy Frankfurt

SUMMARY

THE CHALLENGE

IKEA offers an unusual design furnishing collection: IKEA PS. While people tend to show enthusiasm when looking at this collection in the stores, research showed they can‘t imagine the furniture fitting into their houses and rooms.

THE IDEA

Our message: Turn your mobile phone into a mobile interior design planner. Customers were able to download a mobile application from the IKEA website, via SMS or via Bluetooth in the store. By using the mobile‘s integrated camera, the tool projects an overlay of one of eight particular pieces of...

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