IKEA PS Range: Mobile interior design planner
Ogilvy Frankfurt
SUMMARY
THE CHALLENGE
IKEA offers an unusual design furnishing collection: IKEA PS. While people tend to show enthusiasm when looking at this collection in the stores, research showed they can‘t imagine the furniture fitting into their houses and rooms.
THE IDEA
Our message: Turn your mobile phone into a mobile interior design planner. Customers were able to download a mobile application from the IKEA website, via SMS or via Bluetooth in the store. By using the mobile‘s integrated camera, the tool projects an overlay of one of eight particular pieces of...