Microsoft Windows 7: Something has happened in Sietes
Bungalow 25
SUMMARY
How an idea can change the lifestyle of a whole village and prove a product’s benefits to an entire country.
Microsoft wanted to do a campaign for the launching of its star product: Windows7. Due to the problems the company had to deal with over the former version, Windows Vista, Microsoft not only needed a campaign describing the benefits of the product - quicker, easier to use, more intuitive - but it also needed to prove that it really was that way. This was our aim.
The solution was...