Mobile Marketing in China: 987 Million Users and No Scale - Global Mobile Internet Conference 2011
David Wolf
There was a strong marketing focus at the Global Mobile Internet Congress, held in Beijing in April 2011. The conference's marketing track was kicked off by Joshua Maa of MadHouse, who offered a peek at why mobile marketing has been sloughed into the "too-hard pile" in China.
The world's largest mobile market has three operator holding companies with 93 subsidiaries operating across china, three different 3G standards, 30+ app stores, and over 340 mobile handset manufacturers offering 7,400 different handset models. Even...