Shamrock - National Children's Hospital Pancake Day
Agency name: Marketing Network Client name: Shamrock Category: Loyalty & Long-term Umbrella Campaigns
BACKGROUND
Odlums, an Irish company steeped in baking history and heritage, was looking for a vehicle to promote its instant pancake mix around “Pancake Tuesday” and bring the making of pancakes back to life amongst the Irish public.
With a limited budget, it is difficult to gain cut through both in store and through the media.
A number of supermarket groups had launched own brand mixes and Betty Crocker had launched their range with a TV...