Walkers Snacks Limited - Walkers Brit Trips
Agency name: The Big Kick Client name: Walkers Snacks Limited Category: Integrated communication
BACKGROUND
Walkers is Britain's the No. 1 grocery brand.
Walkers crisps are 100% made from British potatoes and they wanted to communicate this home-grown Britishness in a way that would engage the nation.
Promotions are key to maintaining brand leadership and with Walkers history of success; it was essential to create something original and motivating, for both trade and consumers.
Brit Trips was Walkers biggest promotion ever, with a total spend in excess of £5million...