BP - Championship Precision Pumping

BP Netherlands, the petroleum company, experiences a decline in sales every summer, even with the customers who participate in its FreeBees loyalty programme.

BP - Championship Precision Pumping

Agency name: Ogilvy Amsterdam Client name: BP Netherlands B.V. Category: Integrated communication

BACKGROUND

Every summer BP experiences a summer dip in demand, even with loyal customers saving FreeBees, the firm's loyalty programme. With Championship Precision Pumping, BP had an attractive promotion for FreeBees. The campaign originated from the insight that people instinctively want to round the numbers off when filling up their car at the pump. Participation in Championship Precision Pumping is easy and the competition element is surprising. Everybody can win up to one and a half to two...

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