Tom de Keizer - Learn real motorcycling at Tom De Keizer's

The Tom de Keizer motorcycle school in the Netherlands had a problem with dwindling demand for lessons during the winter months.

Tom de Keizer - Learn real motorcycling at Tom De Keizer's

Agency name:KoenseSeverein Client name: Tom de Keizer Category: Small budget Campaign

BACKGROUND

In the winter, the demand for motorbike lessons is always significantly lower. However, the instructors still have to be paid during this period. Therefore, Tom De Keizer must actively seek students during the off-season in order to keep its lesson portfolio full.

In the Netherlands, children put playing cards between the spokes of their bicycle wheels, so that when they ride their bicycle, a noise similar to a motorbike is made. We...

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