IKEA Husselen

Ikea, the furniture manufacturer, wanted to shift its brand image and promote sales in the Netherlands.

IKEA Husselen

Agency name: LEMZ Client name: IKEA Category: Retail or Trade Marketing

BACKGROUND

IKEA has no serious business problem in the Netherlands. But it had a brand problem. The pride customers felt towards IKEA products must be increased. In a series of campaigns, IKEA wishes to increase the brand pride based on her proposition ‘Design your own life’.

Research shows that people have trouble furnishing their homes. But IKEA is convinced you don't need an interior designer to tell you how to live. In an earlier campaign, IKEA had therefore stated: ‘Everyone = designer'. Following...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands