Campari - ReDesign

Campari, the Italian soda manufacturer wanted to raise brand awareness and sales in 2008. It focussed its attentions on the Milan Furniture Show with the goal of reinforcing awareness of Campari soda as a design icon.

Campari - ReDesign

Agency name: DDB Srl Client name: Campari Category: Brand building

BACKGROUND

The Milan Furniture Show is the quintessential design exhibition.

Camparisoda, with its bottle designed by the futurist Depero in the 20s, could be the quintessential design drink.

Campari wanted to build awareness of the new logo/image, which was more linked to its roots than before.

OBJECTIVES

Reinforce the awareness of Camparisoda as an icon of design during the Milan Furniture Show of 2008.

Use the Show as a medium to build awareness around the new logo/image and encourage people to drink...

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