Procter & Gamble - Geef om haar

Procter & Gamble, the maker of Pantene hair products, wanted to enhance the brand's image amongst women in Belgium.

Procter & Gamble - Geef om haar

Agency name: Medialogue SMB Client name: Procter & Gamble Category: Brand building

BACKGROUND

BRIEF

Encourage women to use Pantene to get beautiful, healthy hair, and then donate it.

Cancer charity, The Belgian Association against Cancer, and the wigmakers, All Hair, use the donations to create free real-hair wigs for women who lost their hair due to chemotherapy.

The brief for this campaign was based upon the US project ‘Pantene Beautiful Lengths’.

OBJECTIVES

Main Objectives

  • Drive Pantene's image as a brand caring for women.

  • Re-establish the health message of...

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