Unilever - Domestos - GrimTales
Agency name: Ogilvy Action Client name: Unilever Category: Innovative Idea or Concept
BACKGROUND
Domestos - the best solution for tackling hygiene hotspots in the home, and for many years, the ‘king’ of hygienic protection - was troubled...
Common misconceptions about the impact of bleach compared to antibacterial sprays meant that Domestos wasn't growing as strongly as a leading brand should. Combined with yet another outbreak of superbugs, Domestos needed to re-affirm itself as the leading hygienic protection expert.
The time had come to educate the nation on the importance of...