Unilever -Domestos - GrimTales

Domestos, the Unilever owned bleach manufacturer, was concerned that its sales were not as high as they should be, considering the brand was a market leader.

Unilever - Domestos - GrimTales

Agency name: Ogilvy Action Client name: Unilever Category: Innovative Idea or Concept

BACKGROUND

Domestos - the best solution for tackling hygiene hotspots in the home, and for many years, the ‘king’ of hygienic protection - was troubled...

Common misconceptions about the impact of bleach compared to antibacterial sprays meant that Domestos wasn't growing as strongly as a leading brand should. Combined with yet another outbreak of superbugs, Domestos needed to re-affirm itself as the leading hygienic protection expert.

The time had come to educate the nation on the importance of...

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