Waalwear men - Its all about the suit
Agency name: Selmore Client name: Waal wear men Category: Integrated communication
BACKGROUND
In its eighties heyday, Van Gils stood proudly alongside Hugo Boss as a cornerstone of men's fashion. Since then it had dropped into obscurity, overtaken not just by high-end designer brands but also leaner, meaner, challengers such as Suit Supply. It no longer had a place in people's mind and hence their wardrobes either. Our challenge was to put it back on the map. We couldn't go toe-to-toe with Hugo Boss because of budgets, so...