Unilever - Sweat yourself to Beijing

Rexona for men, the Unilever owned deodorant manufacturer, wanted to increase its perceived functional performance in the Netherlands in 2008.

Unilever - Sweat yourself to Beijing

Agency name: LEMZ Client name: Unilever Category: Integrated communication

BACKGROUND

Rexona For Men faced strong competition (Nivea, Adidas) and was in need of stronger perceived functional performance.

With this sales promotion campaign we've made the extreme protection of Rexona for Men Deo and partnership with the Olympic Games in Beijing relevant for the target group.

We collaborated with Foppe de Haan, trainer of the Dutch Olympic Football Team in challenging all Dutch men with a campaign: Sweat yourself to Beijing! With 250,000 unique gadget premiums, Sweat-o-meters, used by the...

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