Unilever - Sweat yourself to Beijing
Agency name: LEMZ Client name: Unilever Category: Integrated communication
BACKGROUND
Rexona For Men faced strong competition (Nivea, Adidas) and was in need of stronger perceived functional performance.
With this sales promotion campaign we've made the extreme protection of Rexona for Men Deo and partnership with the Olympic Games in Beijing relevant for the target group.
We collaborated with Foppe de Haan, trainer of the Dutch Olympic Football Team in challenging all Dutch men with a campaign: Sweat yourself to Beijing! With 250,000 unique gadget premiums, Sweat-o-meters, used by the...