Coca-Cola Ireland - Never give up

In 2008, Coca-Cola wanted to repeat its 'Never give up campaign', that had been so successful the previous year, with its energy drink - Powerade.

Coca-Cola Ireland - Never give up

Agency name: Cybercom Client name: Coca-Cola Ireland Category: Digital communication

BACKGROUND

During 2007, the ‘Never Give Up’ campaign delivered an impressive 42.5% increase in sales. Building on the success of this, Powerade sought to maintain and strengthen the brand message of Never Give Up with the consumer in 2008. The challenge was to bring the campaign to life again in a fresh manner, showcasing and reinforcing the adaptability of the brand message that connects with all sports drink consumers.

The objective of this campaign was to increase brand awareness...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands