Warc Survey of UK Advertising Production Expenditure

Colin Macleod

Since 2003, Warc has carried out a small-scale annual survey of advertising production expenditure with the cooperation of the Incorporated Society of British Advertisers (ISBA), in which a selection of ISBA members are asked to provide annual media and production expenditure figures, by medium, for one of their three most heavily advertised brands.

Warc Survey of UK Advertising Production Expenditure

Colin Macleod Warc

Since November 2003, Warc has carried out an annual survey of advertising production expenditure with the cooperation of the Incorporated Society of British Advertisers (ISBA). The respondents are drawn from the membership of ISBA's TV and press action groups and represent larger advertisers. They are asked to provide annual media and production expenditure figures, by medium, for one of their three most heavily advertised brands.

The following table shows average spend per brand, averaged over the five most recent surveys from 2006 to 2010, on both media and production...

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