What drives Chinese car buyers?

Darko Lin

An overview of the Chinese automobile market, based on RealWorld Drivers, a study conducted by MediaCom and Volkswagen.

What drives Chinese car buyers?

Darko Lin MediaCom Beijing

The last 30 years in China have seen the greatest economic transformation of our lifetimes. Rising prosperity and living standards have helped make the country the world's biggest car market, the world's third-largest ad market and the world's biggest manufacturer.

Growth, combined with technological development, has also transformed the aspirations and media consumption of Chinese consumers. The result is a new set of expectations and a more diverse set of potential car buyers.

Life choices - including which brand of car they drive or would like to drive - are...

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