Vietnam - a marketer's overview
Jo Bowman
In a region awash with superlatives about growth and potential, Vietnam stands out in Asia not only for its vigorous economic and technological development but also for the youth and positivity of its people.
The country of 90 million is one of the region's darlings, having been named among the 'Next 11' world markets – those after the BRIC giants with the most promising outlook for investment and future growth. It has the fastest-growing economy in the region after China and India; in 2010, it experienced growth of 7.2%, and the forecast for...