Marketing and Social Gaming: How Zynga is Forging Brand Relationships
Geoffrey Precourt Warc
Gaming in the United States has been all about numbers-more specifically, about the medium's audience growth.
Zynga, whose motto is 'Help the world connect through gaming', is the world's largest social-network game developer, with properties such as Farmville, Mafia Wars, Café World and Cityville. And, according to Manny Anekal, the director of brand advertising who oversees Zynga's development and sales of sponsorships, some of its numbers include:
- Every month, more than 250 million people play a Zynga game, "up there with the world's largest portals, search...