Loterías del Estado - If you dream... Loterías

Loterías del Estado, the Spanish state lottery company, was concerned about the way it was perceived.

Loterías del Estado – If you dream: Loterías

Agency name: Tactics Europe Client name: Loterías del Estado Category: Sponsorship/Joint Effort/Tie-in

BACKGROUND

Loterías del Estado is well known in Spain, yet an important part of what it does isn't. Loterías del Estado is more than a game, it has been committed to society for decades by contributing a portion of its income to fund sport, culture and society.

To publicise this, Loterias del Estado sponsored the 2010 Goya Awards, the main film awards in Spain. Films and Lotería’s games shared an ability to make people's dreams...

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