Heineken - Jouw Heineken

Heineken, the leading beer in the Netherlands, was looking for an inventive way for consumers to be able to personalise the brand.

Heineken – Jouw Heineken

Agency name: Fitzroy Client name: Heineken Category: Innovative Idea or Concept

BACKGROUND

“Your Heineken” is a unique online platform which consumers can design or personalise his/her own six-pack. Linking this platform to special moments in communication makes “Your Heineken THE ideal gift idea – for birthdays, Father’s Day or any day”.

The projected targets for the campaign have all been met or exceeded. The conversion target was met within seven weeks. The campaign’s success has prompted Heineken to expand “Your Heineken” to other European countries, using the strategy, creation and selected...

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