XS4ALL - Safety on Internet

XS4ALL is a Dutch internet provider and it wanted to boost its image with a new campaign. XS4ALL’s objectives were to increase brand consideration and brand preference by 2% respectively and to increase the loyalty of its existing customers.

XS4ALL – Safety on Internet

Agency name: Ogilvy Amsterdam Client name: XS4ALL Category: Digital Communication

BACKGROUND

XS4ALL is a premium internet provider in the Netherlands. They are one of the oldest and most trusted providers with a focus on uptime guarantee and excellent service. In recent years the internet market has changed with the addition new competitors that focus primarily on speed and price. These new competitors are companies that also offer telephone and television services and offer internet as part of a package deal. XS4ALL needs to secure their place on the market and...

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