Kofola Holding - Christmas Prophecy

Kofola is a soft drink from the Czech Republic, where it serves as the market leader for cola-flavoured drinks.

Kofola Holding – Christmas Prophecy

Agency name: SYMBIO Digital, s.r.o. Client name: Kofola Holding a.s. Category: Digital Communication

BACKGROUND

Kofola is a traditional Czech brand which is the market leader in cola drinks. All previous campaigns have been successful and very popular. The launch of each new campaign is accompanied by high expectations.

Christmas period (as we know) is the major promotional period. The campaign aims to entertain consumer by showing the warmth of a traditional Czech Christmas but in a humorous way. The concept allows people to create personalised wishes for their friends, which...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands