Come a casa – The Biggest Family in Belgium
Agency name: LDV United Client name: Come a casa Category: Innovative Idea or Concept
BACKGROUND
Come a casa is a premium brand of ready-made meals. Its product range consists of Mediterranean products such as lasagnas and pastas. Come a casa has a 37,5% market share and a 77% assisted brand awareness.
Ready-made meals are often perceived as unhealthy convenience meals you eat alone. The ideal meal for students and bachelors.
Come a casa wants to invalidate this perception by offering lasagnas and pastas with...