Heineken Italia - Beer Gloss

Beer manufacturer Heineken was looking to transform Valentine’s Day in Italy to a day which was appealing to beer drinkers (because the day traditionally involves drinking wine and champagne).

Heineken Italia – Beer Gloss

Agency name: JWT Italia Client name: Heineken Italia Category: Product Launch/Relaunch/Trial campaigns

BACKGROUND

Heineken is the entertaining beer and shares an easygoing attitude with its target. Valentine’s Day is a date impossible to avoid and not made for beer drinkers, because guys are forced to go out with girlfriends, have a romantic dinner drinking wine and champagne (everything but beer) and buy “useless” gifts.

NATIONAL CONTEXT OF THE CAMPAIGN

To transform Valentine’s Day into a beer day and make our consumers happy, we created and launched the Beer Gloss, the...

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