Heineken Italia – Beer Gloss
Agency name: JWT Italia Client name: Heineken Italia Category: Product Launch/Relaunch/Trial campaigns
BACKGROUND
Heineken is the entertaining beer and shares an easygoing attitude with its target. Valentine’s Day is a date impossible to avoid and not made for beer drinkers, because guys are forced to go out with girlfriends, have a romantic dinner drinking wine and champagne (everything but beer) and buy “useless” gifts.
NATIONAL CONTEXT OF THE CAMPAIGN
To transform Valentine’s Day into a beer day and make our consumers happy, we created and launched the Beer Gloss, the...