Cesvi - Cesvi's recipe to feed the world

The Italian NGO Cesvi needed an effective strategy to raise funds in order to teach those affected by the famine in Uganda how to grow their own food.

Cesvi – Cesvi’s recipe to feed the world

Agency name: RappClient name: CesviCategory: Cause or Charity/Non-profit Marketing

BACKGROUND

Famine in Uganda has become endemic in the last years, but the general public attention has been mostly attracted by the many emergencies that occurred around the world. Cesvi’s long term, less visible commitment needed to find an effective way to raise funds in such a competitive environment.

BACKGROUND

Cesvi is more famous in Italy for big campaigns against dramatic social issues as AIDS, Malaria, abandoned child, than for the fight against hunger. Also because UNICEF is...

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