Cesvi Onlus – The Condom Mob
Agency name: Now AvailableClient name: Cesvi OnlusCategory: Event Marketing
BACKGROUND
45% of worldwide HIV infections affect young people aged between 15 and 24. In spite of this, in Italy only 17% of young adults use condoms to protect themselves (Anlaids data). Cesvi, a local NGO, asked the agency to create an event in order to make young people aware of the HIV menace through deep involvement and active engagement. Cesviamo, the first social network built by Cesvi to sustain fundraising among young people, has to be the key platform...