PepsiCo – 7UP Natural Wonders
Agency name: Marketing NetworkClient name: Pepsi Co InternationalCategory: Integrated Communication
BACKGROUND
The soft drinks market and the CSD (carbonated soft drinks) market in particular is a highly competitive category. 7UP competes not only with other brands within the CSD market such as Coke and Sprite, but also competes for share of throat with Energy drinks and water, which are the fastest growing segments in the total soft drinks market. In the past number of years there have been high levels of innovation, both product and pack format, all competing for...