Samsung Mobile - White Skull

Samsung Mobile wanted to strengthen their position with the UK mobile network O2 through promoting its affordable and entry level Samsung Genio Touch model in an exclusive white colour during the Halloween period.

Samsung Mobile – White Skull

Agency name: Mworks Client name: Samsung Mobile Category: Small budget campaign

BACKGROUND

  • Samsung launch in excess of 50 handsets a year

  • They constantly face the challenge of getting handsets ranged in such a cluttered market place

  • Competing with other key manufactures such as Nokia, Sony Ericsson for a coveted retailer space

  • Samsung wanted to strengthen their position in O2 by offering an affordable, entry level handset and capitalise on a key seasonal trading period, Halloween 31 October 2010

  • Samsung can offer handset colour exclusives and offers to create differentiation

NATIONAL...

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