ASDA - Bake the Bear 2009

The second largest supermarket chain in the UK, ASDA, has over 370 stores nationwide. There were concerns that the recession would affect ASDA’s ability to fundraise with charitable donations dropping by 25% across the whole sector.

ASDA – Bake the Bear 2009

Agency name: Savvy Marketing Client name: ASDA Stores Ltd Category: Cause or Charity/Non Profit Campaigns

BACKGROUND

There were strong indications that the recession would affect ASDA’s fund raising ambitions as charitable donations dropped by 25% as a sector (source CAFOD survey 2009). Asda needed to give shoppers ways to get involved in Children In Need that were not just a bald call for cash.

Asda knew home baking was enjoying a revival (sales of aprons in ASDA up 7.5%) and parents were looking for ways to entertain the kids...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands