Britvic – Tango With Added Tango
Agency name: Euro RSCG KLPClient name: Britvic Soft Drinks LimitedCategory: Product Launch/Relaunch/Trial campaigns
BACKGROUND
After its heyday of the 1990s, Tango (an orange flavoured soft drink) had fallen out of favour with the UK teenagers of today and needed to get back on the map. Poor bottle distribution meant teenagers were often up-sizing to 500ml Fanta packs from 330ml Tango cans which were more readily available.
As a result Britvic launched a limited edition 440ml can from Jun to Aug 2009 to re-engage the core audience in the brand....