Mercedes-Benz – Allstars
Agency name: River Marketing Client name: Mercedes-Benz UK Category: Dealer/Salesforce/Internal Motivation
BACKGROUND
Mercedes-Benz (MB) is a premium automotive brand, selling passenger cars via a network of 160 dealers in the UK.
We’ve been working with MB and Smart for a number of years to improve their customer service experience by engaging frontline passenger car staff within the retail network.
Since 2003, our main focus has been to create a meaningful dialogue between head office and the network. In 2003, there was no tangible way of engaging retailer staff. Buy 2008, employee engagement...