Mercedes-Benz - Allstars

Premium automotive brand Mercedes-Benz, a division of Daimler MG, wanted to improve its customer service and employee engagement in the UK during a time of economic recession.

Mercedes-Benz – Allstars

Agency name: River Marketing Client name: Mercedes-Benz UK Category: Dealer/Salesforce/Internal Motivation

BACKGROUND

Mercedes-Benz (MB) is a premium automotive brand, selling passenger cars via a network of 160 dealers in the UK.

We’ve been working with MB and Smart for a number of years to improve their customer service experience by engaging frontline passenger car staff within the retail network.

Since 2003, our main focus has been to create a meaningful dialogue between head office and the network. In 2003, there was no tangible way of engaging retailer staff. Buy 2008, employee engagement...

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