Zurich Insurance: Zurich HelpPoint D2W Campaign “Take the key”
OgilvyOne worldwide GmbH
ENTRY INFORMATION
Category: InsuranceCountry where program ran: GermanyDate program started/ended: 20 October 2008 – 16 March 2009
Product Description: Zurich Financial Services Group (Zurich) is a global insurance-based financial services provider with offices in 170 countries. Zurich HelpPoint is the collective term for the many guidance, solution and service offerings Zurich delivers when it matters most.
Advertiser/Client Name: Zurich Insurance Company LtdMedia Channels:Website: http://www.ourwork.de/zurich/d2w_takethekey
STRATEGY
Marketplace Challenge:
Consumers are frustrated with insurance companies and the insurance industry. Negativity...