Zurich Insurance: Zurich HelpPoint D2W Campaign "Take the key"

In September 2008, Zurich Insurance wanted to boost awareness of its car insurance products in Germany, Austria, Spain and Italy.

Zurich Insurance: Zurich HelpPoint D2W Campaign “Take the key”

OgilvyOne worldwide GmbH

ENTRY INFORMATION

Category: InsuranceCountry where program ran: GermanyDate program started/ended: 20 October 2008 – 16 March 2009

Product Description: Zurich Financial Services Group (Zurich) is a global insurance-based financial services provider with offices in 170 countries. Zurich HelpPoint is the collective term for the many guidance, solution and service offerings Zurich delivers when it matters most.

Advertiser/Client Name: Zurich Insurance Company LtdMedia Channels:Website: http://www.ourwork.de/zurich/d2w_takethekey

STRATEGY

Marketplace Challenge:

Consumers are frustrated with insurance companies and the insurance industry. Negativity...

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